Engaging the Digital Generation
As educators, we need to know the digital space and actual student usage of social media tools. While perceptions and fears may exist, fueled by the mass media, higher education must strategically approach digital communication technologies with possibilities to build community. By learning the tools and meeting students where they are, the university can build stronger communities online and in-person. This session will focus on social media strategy and marketing, through the lens of student development and learning. Registration for faculty and staff is now available.