This year’s conference offers nine inspiring sessions that offer realistic tools and practical skills for businesses, nonprofit organizations, and freelancers hoping to step up their social media strategy. Stimulating keynote speakers, hands-on sessions, and guided round table discussions give attendees the opportunity to interact with their industry peers and share ideas, tips, and techniques.
@Midwest brings top industry experts from companies such as Microsoft, State Farm, Country Financial, and Heartland Bank to the campus of Illinois State University, offering organizations of any size the ability to achieve the greatest return on their social media investment. This year’s conference offers evening workshops on Thursday, and a full day of keynotes, panels, and roundtables on Friday. Seats for workshops and conferences are limited, so register today!
9-10 a.m.: Keynote
Future Trends in Social Media – Jeff Marcoux, Microsoft
10:30 – 11:30 a.m.: Concurrent Session 1
Getting Started: Social Media Strategy for Beginners – Ben Miller, ISC Media Group
How to Make Sense of Social Media Data – Nick Lane, Jones & Thomas
Harness Social Data and Social Identity to Drive Business Value and Keep Your Brand Competitive – Brian Basilico, B2b Interactive Marketing, Inc.
11:30 a.m.-1 p.m.: Networking Lunch
Lunch included with conference registration
1-2 p.m.: Concurrent Session 2
Strategies for Creating Interesting, Engaging and Effective Social Media Content – Brian Huonker, State Farm
Strategic Insights on Social Media Monitoring – Bud Bosley, Meltwater
How to Market Your Business or Organization Through Social Media Advertising – Travis McGlasson, SIMANTEL
2:15 – 3:15 PM: Concurrent Session 3
30 Ways to Grow Your List – Stephanie Walters, Blue Top Marketing
Measuring the Return on Your Social Media Investment – Tim Bill, Heartland Bank
Special Session on Branding – Katie Eades, Country Financial
3:30-4:30 PM: Closing Session
Millennial & Gen Z Panel – Elizabeth Kerns, Olivet Nazarene University