Illinois State Insights webinar: How to establish your personal brand

The Illinois State University Alumni Association believes in lifelong learning and career development even after graduation. Take advantage of these free webinars and live streams as they fit into everyday life to continue to learn and grow together as Redbirds. Be sure to register in advance to gain access to the webinar.

How you show up in person, over email, and on social media communicates your brand and can influence the opportunities presented to you or handed to someone else. From entry-level assistants to C-suite executives and entrepreneurs, you need to be able to convey who you are, no matter the medium. We communicate nonstop in obvious and subtle ways, so getting your message right and learning how to market yourself is paramount to success. In this motivating webinar Aliza Licht, award-winning marketer and author of ON BRAND: Shape Your Narrative. Share Your Vision. Shift Their Perception will give you a crash course in establishing an effective personal brand at work and beyond. You will learn why shaping your narrative and providing value to those around you will yield the greatest success. Licht will help you discover your brand: who you already are, who you want to be, and how to ensure others see you that way. 

In this webinar, you will also learn:

• The power of developing a solid personal brand
• Practical exercises on how to uncover what you want to be known for and why consistency and repetition are the secrets to personal branding success 
• Tips on how to earn cross-functional social capital, especially in a hybrid work environment 
• How to bridge the gap between what you think about yourself and how people perceive you 
• The Do’s and Don’ts of integrating your personal brand in the Office 
• How to rebrand yourself within an existing role 
• How to use social media as a compliment to a corporate career as a mutual benefit to your company