Illinois State Insights webinar: The power of instinct

The Illinois State University Alumni Association believes in lifelong learning and career development even after graduation. Take advantage of these free webinars and live streams as they fit into everyday life to continue to learn and grow together as Redbirds. Be sure to register in advance to gain access to the webinar.

Human beings are unpersuadable. That’s because the traditional approach to persuasion clashes with the conscious mind. Award-winning Fortune 500 brand consultant and behavioral expert Leslie Zane reveals that traditional persuasion tactics fall short in growing a brand, business, or social movement. In this illuminating webinar, Zane shatters conventional wisdom, showing readers how to bypass the conscious mind to scale brands and businesses faster in the hidden brain. Whether you’re steering a Fortune 100 company or launching a tech startup,  Zane provides a new playbook of practical, science-backed rules that help accelerate your success and topline growth in any endeavor. It’s time for a new playbook: one that works with the mind instead of against it.